Un press day a tutto colore quello organizzato da Italia Independent nella sua sede operativa di via Pestalozzi a Milano. Il brand di Lapo Elkann propone un’estate 2014 che ricordano i colori della frutta: dal verde dei kiwi al giallo dei limoni, dall’arancio degli agrumi al rosa dei pompelmi. Colori vivaci per una collezione che ormai ha superato le 900 varianti modello/colore di occhiali da sole e montature da vista. Ecco la vera indipendenza, mai un modello uguale all’altro. Tante le novità presentate alla stampa: si comincia con la nuova famiglia degli I-Metal Thermic: occhiali in metallo, con lo speciale trattamento termosensibile che al superamento della temperatura di 30° cambiano colore rilevando pattern celati. C’è poi la gamma sole degli I-Thin Metal: leggerissimi, sottilissimi, resistentissimi, un’innovazione delle classiche avane. I popolari I-Thin sono invece proposti in una gamma dalle colorazioni accese.

La famiglia I-Sport presenta due nuove forme e una serie di colori scelti per le avane, giusto connubbio tra tradizione e innovazione. Sempre super le texture “animalier“, ricreati in una serie infinita di combinazioni. e con l’effetto velluto. Altra novità, il trattamento denominato “peach effect“, che richiama a livello tattile la sensazione che si prova toccando la superficie del frutto, proposto anche questo su una gamma allargata di prodotti. Numerose, infine, le collaborazioni prestigiose con altri marchi: molto cool la capsule collection di piumini e giacche a taglio blazer con Colmar Original oppure quella con Adidas per il mondo scarpe ed accessori.

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Italia Independent has presented, in his headquarter in Milan, the new S/S collection 2014.

An explosion of colors! With over 900 types  of glasses Italia Independent is now the reference model for independent people which blends fashion and design, tradition and innovation.

Let’s discover some glass models that I prefer:

I-Thin Metal: Innovative Lightness

Glasses in classical and timeless shapes, made of super high-strength super thin steel. The shapes are reinterpreted with vibrant colours and a matt coated varnish. The I-thin glasses have a great personality, 100% Italia Independent, nothing like this has been seen before on the market.

I-Sport Flexible Strenght

Dedicated to those who are looking for a technological product, the I-sport line stands out for its unique performance, ideal for sports and leisure, without forgetting the style unequivocally I-I. The sunglasses are made of Superflex®, a material much more flexible than nylon, which allows to obtain thin forms, without compromising the strength. The use of this technology has allowed us to design a range of sunglasses with very high resistance, whose torsion rods can tolerate up to 180°.

Metal Thermic Textured Hotness

One of I-I latest products, fully expresses the innovation that I-I represents. The I-thermic treatment is fused with the I-metal family. I-metal thermic products are characterized by a special process that provides the deposition of an enzyme with coloured pigment that, once reached the temperature of 30°C, reacts becoming transparent and letting visible the colour or the texture on the base. Iconic shapes, whose success is consolidated. The thermic treatment will be also available in the tailor made program for metal frames.

I want to remeber the fashion Capsule Collection born from the partnership between Italia Independent and Colmar Originals. The result of this partnership is the men’s down jacket, reversible and made from ultra-light, waterproof polyamide fabric. The jacket is available in either an intense blue or green version or a printed geometric “houndstooth” pattern, with a classic yet modern texture, proposed in a contrasting colour. The padding is in natural down. 
To accompany the jacket are the essential sunglasses, based on Italia Independent’s most distinctive model, the 090. The “Unique Edition for Colmar Originals” does more than just pick up the colours of the jacket; in the same way that the jacket is reversible, the sunglasses can be transformed thanks to a special I-Thermic treatment used on the temples for both models.

See you soon

Kiss ♥

Krystel